Shandong (simplified Chinese: 山东; traditional Chinese: 山东; pinyin: Shāndōng; Wade-Giles: Shan-tung) is a coastal province of eastern People's Republic of China. Its abbreviation is Lǔ, after the state of Lu that existed here during the Spring and Autumn Period.

Shandong's name is literally translated as: east of the mountain, which refers to the province's location east of the Taihang Mountains. The province is located in the lower reaches of the Huang He (Yellow River) and extends out to sea in the form of the Shandong Peninsula. Shandong borders the Bohai Sea to the north, Hebei to the northwest, Henan to the west, Jiangsu to the south, and the Yellow Sea to the southeast; it also shares a very short border with Anhui, between Henan and Jiangsu.

A common nickname for Shandong is Qílǔ, after the state of Lu and state of Qi that existed here during the Spring and Autumn Period.

Shandong Liquor Industry Association now has more than 100 member units. Its main responsibilities are as follows: conducting investigations; making recommendations to the government; strengthening the construction of economic and technological information network; entrusted by the government to participate in making industry planning and related standards; commissioned by relevant government departments to be involved in earlier stage proof, preliminary examination, and submission of related recommendations of major investment and joint venture projects; establishment and implementation of self-discipline mechanism in liquor industry; holding or organizing exhibition and meeting for ordering goods; market expansion; carrying out science and technology exchange and industry training and exchange; reflecting the requirements of member units; and safeguarding the legitimate rights and interests of members.