Shandong (simplified Chinese: 山东; traditional Chinese: 山东; pinyin: Shāndōng; Wade-Giles: Shan-tung) is a coastal province of eastern People's Republic of China. Its abbreviation is Lǔ, after the state of Lu that existed here during the Spring and Autumn Period.

Shandong's name is literally translated as: east of the mountain, which refers to the province's location east of the Taihang Mountains. The province is located in the lower reaches of the Huang He (Yellow River) and extends out to sea in the form of the Shandong Peninsula. Shandong borders the Bohai Sea to the north, Hebei to the northwest, Henan to the west, Jiangsu to the south, and the Yellow Sea to the southeast; it also shares a very short border with Anhui, between Henan and Jiangsu.

A common nickname for Shandong is Qílǔ, after the state of Lu and state of Qi that existed here during the Spring and Autumn Period.

Shandong Vine & Wine Association reports to Shandong Light Industry Office in terms of main businesses and accepts the guidance and supervision of the registration administration authority of Shandong Provincial Administration of Social Organization. The purpose of the Association is to: provide services to the operation and development of the wine industry; comply with relevant state laws and regulations and social morality; safeguard the legitimate rights and interests of member units; facilitate healthy development of the industry; and maintain the relationship between government and member units through communication.