Shandong (simplified Chinese: 山东; traditional Chinese: 山东; pinyin: Shāndōng; Wade-Giles: Shan-tung) is a coastal province of eastern People's Republic of China. Its abbreviation is Lǔ, after the state of Lu that existed here during the Spring and Autumn Period.

Shandong's name is literally translated as: east of the mountain, which refers to the province's location east of the Taihang Mountains. The province is located in the lower reaches of the Huang He (Yellow River) and extends out to sea in the form of the Shandong Peninsula. Shandong borders the Bohai Sea to the north, Hebei to the northwest, Henan to the west, Jiangsu to the south, and the Yellow Sea to the southeast; it also shares a very short border with Anhui, between Henan and Jiangsu.

A common nickname for Shandong is Qílǔ, after the state of Lu and state of Qi that existed here during the Spring and Autumn Period.

Business scopes of Shandong Colla Asini Trade Association: study and implement seriously the development policy of colla asini trade; establish and carry out relevant policy advices; conduct research; put forward ideas and suggestions on the development of industry; establish industry information platform for information sharing among members; guide and assist member units to standardize production; set up quality control mechanism and self-discipline mechanism for colla asini trade; hold activities like symposiums, experience sharing conference, counseling session, demonstrating meeting, and all kinds of trainings; coordinate the technique transfer between colla asini manufacturing enterprises and scientific research units; and complete other tasks authorized or entrusted by government and its departments.